Properly Optimize Your Facebook Ads Strategy
You're the kind of person who doesn't just settle for "good enough." In fact, your ears twitch, just a little, if anyone within a 10 mile radius mentions the word "optimized". And from personal experience, AdEspresso has helped me manage and optimize my clients' campaigns for several years. If you have 10 conversion-optimized ad sets with $100 budgets, then, in your best-case scenario, you'll have spent $1000 on data gathering and $0 on optimized delivery.
Being capable of laser-targeting customers or prospects at a deep level is just huge. There's no doubt about it that running Facebook ads is an incredibly effective way to grow your business. If you've followed all of the above steps, you should now have a Facebook ad that is optimized for conversions and is set up properly to collect your lead-generation data.
For example, should your objective be traffic, then always look at your Facebook campaign with traffic in mind and look at the volume of traffic you're getting and the cost per click and ask yourself what changes you make will ensure you generate more traffic for less.
We were running their Facebook ads at the time and 2 days after their new site went live, we were in shock. Focusing on facebook ads optimization mobile viewers won't break the bank, either—Facebook mobile video ads tend to have a lower cpm and a higher engagement rate than desktop video ads.
After you select your image, it is time to enter the text for your ad. Additionally, you will select your business Facebook page and enter your website url. Facebook charged us 1.5x more money ($41.27 vs $16.43) for the Engagement campaign than the Traffic campaign.
You can choose a lifetime budget or a daily budget and you can either have your ads run indefinitely or be scheduled to start and end on certain dates. Anything less than that isn't giving Facebook enough time to show your ad to the audience. While increased brand awareness definitely matters, it's only a part of your overall Facebook marketing strategy You shouldn't give it too much attention, especially when you're trying to bring in more business.